Press kit · not another digital board
A shop's price board or menu board, drawn from the owner's own words
With every digital board on the market, menu or price list, the design is the problem. Either somebody else does it: the shop pays a designer or the signage company, waits, and gets back a third party's guess at what was in the owner's head, then pays again for every update. Or the owner is handed design software and templates and left to it, which is a job they have no time for and were never trained to do.
Counterboard, a new British product, gives the job to AI. The owner says what they want in their own words and AI designs the finished board in about two minutes. Not right? They say what to change. No designer, no design software, nothing to learn.
Everything on this page may be used freely in editorial coverage of Counterboard.
Coverage
As featured in
Street Food Hub, 30 September 2026: “Counterboard Uses AI to Create Digital Menu Boards for Food Traders”
The story
Why it exists
Prices in a takeaway, a cafe or a barber's have moved more in the last few years than in the decade before, and the board on the wall has not kept up: reprinting costs money and takes weeks, so shops cross prices out, tape over them, or lose money on the old ones. The shops that moved to screens are often no better off. Somebody else designed the board, so every change, from a price to a Christmas special, means contracting them again: the owner cannot design it themselves, because that is a skill they never needed, and the designer is a third party trying to picture what is in the owner's head. It comes back not quite right, it costs money each time, and it takes days.
Counterboard makes AI the designer, and the owner the one giving the orders. They say what they want in their own words, or show it a board they like the look of, and a finished board is designed in about two minutes. Not what they pictured? They say what to change and it is drawn again, as many times as they like, until it is exactly what was in their head. No design skill and no design work, no third party guessing, no invoice for every change. A new price, a summer look, a special for the weekend: they do it themselves, from their phone.
It was built in a working fish and chip shop. Nobody comes out to the shop either: it runs in the browser of a smart screen, or through the free Counterboard app in the Amazon Fire TV store on a Fire TV Stick plugged into any television.
“If you have screen menu boards today, you know the routine. Every time you need an update you have to contract somebody, because you cannot design it yourself: you do not have the skills, and why would you? And that somebody is a third party trying to visualise what is in your head, so it comes back not quite right, and you pay again. And doing it yourself with design software is no better: it is hours you do not have. Not any more. With Counterboard, AI is your designer. Say what you want in your own words and about two minutes later it is on your screen. Do not like it? Say so, and it is drawn again. Prices, a new look, a special for the weekend: you do it yourself, from your phone, in a minute.”
The facts
For checking
What it does
Photograph a price list (or type it). Describe the look in plain words. A finished board is drawn in about two minutes, with the shop's name and prices on it; say what to change and it is drawn again. On an Amazon Fire TV, install the free Counterboard app from the Fire TV store; on any other television, open counterboard.com/player on it. Either way the screen shows six letters, which are typed into a phone, and the board is on the wall. Change a price on the phone and every screen follows in about two minutes. The screen holds the whole board, so it stays up if the internet drops.
Who it is for
Any business with prices on a wall: takeaways, fish and chip shops, pizzerias, kebab shops, cafes, bakeries, dessert parlours, food trucks, barbers, nail bars, salons, bars, gyms, car washes, garages. It is sold in any country.
What it costs
One screen free, for as long as the shop likes, with a small counterboard.com band on the board and no card. Paying takes the band off and brings the loyalty card and customer emails, so much a screen: £14 (US$19, €17) a month for one screen and £7 (US$9, €8) for each screen after it, charged from the day the shop subscribes. Chains and franchises are priced on request. Every screen gets the same dashboard and the same boards; what changes with the price is how many screens and how many credits come with them. No hardware to buy, no set-up fee, no contract.
What it needs
A television. A smart screen's own web browser is enough; a Fire TV Stick, with the free Counterboard app from the Amazon Fire TV store, makes any other television work. Nothing is installed on the shop's own computers, and nobody comes out to fit anything.
Partners
Businesses that already sell to small shops (trade bodies, till companies, shopfitters, food trailer builders, packaging printers) can recommend Counterboard and earn 50% of what those shops pay for their first year and 20% after it; their customers get 10 credits, and three weeks of the full plan free. counterboard.com/partners
The company
Counterboard was founded in 2026 by George, in the United Kingdom, and is a product of Cleardeskpro Software Ltd (registered in England and Wales, company no. 17193344). Postal address: PO Box 189, Huddersfield, HD8 1DY, United Kingdom.
Pictures and film
Free to use
Every board below was drawn by Counterboard AI and is shown as it came back. The shops on them are examples, not customers: please caption them that way. Press a picture for the full-size file (1200×675); all 27 are on the front page.
The film
The 36-second film at the top of this page, with its music: AI designs a menu board from a shop owner's own words, it goes on the screen, and a price is changed from a phone. Made to be watched on a phone, so it is tall rather than wide.
The logo
Please write the name as one word, with one capital: Counterboard.
Contact
Talk to the founder
George answers press questions himself, usually the same day: hello@counterboard.com, or ask us in the chat. A free account for review, a board drawn for a shop your readers would recognise, or a demonstration by video call can all be arranged.